Digital Content Marketing for your Wedding Business
Let's put you in the spotlight where you belong!
I know what you're thinking:
It’s estimated that there are an average of 3.5 BILLION searches on Google per day. Per day! Google is, unquestionably, a trusted source of information. Therefore it should come as no surprise that brides and grooms are using Google to find their wedding vendors and venues. For example, the keyphrase “Orlando wedding venue” gets around 4,400 searches on Google per month.
Search engine optimization, or SEO, is a phrase we use to refer to the process by which you can rank your website on the front page of Google results. Google has been fairly open about the algorithm they use to determine who gets the searcher’s first impression, and lucky for you, I’ve done my time learning all about it!
Some examples of SEO tactics include acquiring backlinks, incorporating keywords and keyphrases into your content, and finding ways to lower your bounce rate, or the amount of times that users click on your link and immediately leave. Google wants to show the best websites and the most relevant content on their front page; otherwise, why would anyone use them? Therefore, they try to track user behavior and relationships between websites to find out who should be getting the views.
So here’s the question: How many clients are you missing out on simply by not making your website SEO-optimized?
Excellent question! And a fair point – if you book all of your weddings for the year from referrals, events, or expos, why would you need an online or social media presence?
Simple: just because you’re not online, doesn’t mean your prospective clients aren’t.
Think about how much the average couple spends on a wedding. If you were spending thousands of dollars on the event of your lifetime, wouldn’t you want to make sure that the vendors you hire are professional and put out high quality work? Would you really fully trust only a referral, or an in-person meeting?
More and more brides and grooms are taking to the internet, Instagram, and Pinterest to double-check and make sure that the person they’re hiring has an endless portfolio of fabulous, professional work that is worth their money. While working for a wedding planner, whenever I was looking for a vendor in a new location, I would absolutely always check their website. I frequently come across wedding videographers that claim to have state-of-the-art tech, but have a website that looks like it was made in 1999. The last blog post? 2013.
In summary: prospective clients are going to do their research, and that research includes checking your website for an up-to-date blog of your work. If it’s not there, you are potentially losing clients, and losing money.
Necessary? Absolutely. I’d say the two most important apps/sites to be a part of are Instagram and Pinterest, due to their visual nature. However, having a Facebook and Twitter is simple to keep up with, and I recommend having a presence in every place possible. Considering social media is free advertising, to ignore it is to leave money on the table.
Instagram has over one billion users as of January of 2020. An account like @theknot has 1.5 million followers. Your future clients are out there, searching the exact hashtag that you would be a match for. Think about it like fishing – if you knew there were hundreds of fish out there that would bite at your exact type of bait, why would you not throw out a line?
Do people still have rustic chic aesthetic at their weddings? Yes, yes, yes, Pinterest is still very much in use – in fact, it just grew to be the third most used social media platform in the United States. As of March of 2019, Pinterest has 300 million monthly active users, and that number is on the rise.
What sets Pinterest apart from the other social media platforms is that it is less social media, and more visual search engine. Rather than searching by hashtag, you can search by keyword, and lots of visual ideas and inspiration will pop up. For example, when I search for “Orlando wedding florist” on Pinterest, I get to see lots of beautiful Pinned photos of work by Orlando florists.
Users of Pinterest are believers in the idea of a picture being worth a thousand words. Rather than going to a directory and looking through each florist’s listing, they’d rather scroll through images and find an arrangement that speaks to them.
Pinterest also has the advantage that many users are pinning photos and ideas to come back to later. You can pin something today that books you a wedding in two years, because one future bride has had it saved since the day she saw it.
You’re right: writing blogs, coming up with hashtags for Instagram, and pinning photos to Pinterest is a lot of work to keep up with month to month. Thankfully for you, that’s where I come in!
Rather than having to deal with all these extra tasks on your own, you and I can create a package that perfectly fits your needs. You tell me what you need, and I make it happen. It’s that simple!
I’m sure you’ve heard before that you can buy anything except time. I’d say this is the exception. Let me help you buy some time back for yourself by taking over the work that you don’t want to have to worry about. Check out our packages and customization options, as linked below.