While she’s in this “maybe” state, you don’t want to seem uncaring, so you follow up, and you follow up again, “can I answer any additional questions for you?”… “what can I help you with in this decision-making process?” … basically you’re thinking, “what in the heck do I have to do to get you to sign on the dotted line!!!”
And so you end up feeling like a stalker. And the bride always disappears.
This is why I love this simple email tool. It scoops up those brides who would have disappeared!
I actually call this “the disappearing bride email” or “the check is in the mail email” and I keep it in my draft email folder, so I can simply copy and paste it into a new email.
Here’s the email -
Dear bride firstname,
I just wanted to check in with you since we last talked/emailed about your wedding. I haven’t received your contract (or heard from you since you said you wanted to work together), and I am starting to receive inquiries for/around your wedding date. So, I want to make sure that your wedding date is on my calendar if you want to work together.
Please let me know if you’re ready to move forward! I do need to hear back from you by ______ (insert date here, like this friday, date) with your contract and deposit, or I will assume that you’re going in another direction and will take your date off our event calendar.
Just let me know what you’d like to do and I look forward to working together to create your dream wedding day!
Sign off here….
This works so effectively because you’re giving the bride a deadline to reply by or you’re moving on. And even if you don’t hear back, that’s okay, because you no longer have to waste your time with someone who does not want to work with you.
But the best part is that you’ll scoop up the majority of those “disappearing brides” simply because they needed a gently nudge to make a decision!
I can’t wait to hear your success with this super simple, effective email tip!
Love and Blessings,
© 2008-2012 Natalie Bradley, BrideAttraction.com
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