That one hurt, didn’t it? I’m really sorry about that, but we need to just say the truth and be done with it.

Lead lists don’t really work in your wedding business. Not when you’re using old methods trying to stand out, trying to get brides’ attention, trying to get them to “see” you, trying to get them to schedule a consultation, trying to get them to buy, trying to push, push, push! 

Put yourself in brides’ shoes for a moment. How do you think it feels to receive dozens (and sometimes hundreds) of emails per week from wedding vendors desperately trying to book your business? What do you think it looks like when all the emails you receive say the same basic thing … Congratulations on your engagement! Blah, blah, blah, hire me, hire me, hire me, schedule your consultation today, blah, blah, blah…. 

Every time I talk about creating a lead-generating website and teach about marketing to brides, attracting them to you, about 90% of wedding pros immediately go to “well, I use lead lists and they don’t work!” And what I’m saying is … enough already with the lead lists!! Of course they don’t work!

You’re trying to stand out in a sea of people who look just like you. It’s kind of you’re the Waldo and brides are playing “where’s Waldo” but you forgot to wear your red and white striped shirt! 

Instead, what I’m desperately trying to get you to understand, embrace and implement in your business is to create your own lead lists. Stop only relying on advertisement-based lead lists, bridal show lists, and the like to feed your business. You can still use them (in a more effective manner), but don’t rely on these outlets to pay your check every week. Set your website up as a lead-generating machine. Set up your social media strategy not only build relationships, but to ALSO drive TONS of traffic to your lead-generating website. 

Envision your business like one gigantic funnel. Everything you’re doing in marketing is meant to pour brides into your funnel so that they all come through the same opening. That’s the kind of lead lists that work. 

In the next few days, I’ll start sharing with you how to transition now from basically screaming at brides to schedule a consultation with you/book your services TO inviting them to get a taste of what their wedding could be like. Sample your services. See your brilliance and expertise. Basically … you want them to fall in love with you and make selling easy, easy, easy! 

Deal?

Natalie

PS. I am almost ready to share with you some powerful how-to videos to get you making $10k every 30 Days in your wedding business. Make sure to look for these in your inbox! 

© 2008-2012 Natalie Bradley, BrideAttraction.com

Want to use this article in your Blog, E-zine or website? 

You can as long as you include this complete statement:

Marketing to high-end brides expert Natalie Bradley publishes the “Bride Attraction” daily e-zine. Get your FREE audio course: “How to Close the Sale Without Fail!” at www.BrideAttraction.com