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If lead lists don’t work, what does?


So in some ways, yesterday’s article made some of you very happy, while others were thinking…huh? I even had one guy ask how long I’ve been in the wedding industry. I love that! (Over 10 years, if you want to know too!)

Okay, okay. So, if lead lists don’t work, what does? This very high-tech diagram that I just drew out and scanned for you summarizes it up in a nutshell. 

From now on you absolutely MUST create your own list by literally funneling all of your marketing and advertising traffic TO one thing and one thing only … your free juicy offer.

Why? Because your number one goal above all else must be to build your list if you want to have your business full of qualified bridal leads ready to buy from you all year long. 

This eliminates the feast or famine issues in your business. 

It takes away worry and stress about where the next wedding will come from. 

It will allow you to speak to thousands of brides PER MONTH via your own email. 

Right now, how many brides are you speaking to (that you can literally track)? Imagine how your business would look, how it would benefit, and what wonderful things could happen once you have a lead generating machine (your new marketing strategy for 2012) literally driving brides to you non-stop. 

All of these things … if you look at them are quite simple. And most are inexpensive and even free. Very few things in this diagram actually cost you money. 

As a wedding planner, once I implemented my own Bride Attraction System, I spent on average less than $300 per month on ALL advertising and marketing. Today with Bride Attraction, I spend less than $150 per month. Because I know how to market effectively doing exactly what I’m teaching you. 

So you can choose to make your life a living nightmare by doing things the hard way, or we can have a bit of fun and simplify, strategize, and laser focus on only those things that will bring you brides and sales. (I choose the latter and hope you will too!)

Get funnel-focused, Natalie

P.S. On Monday, I’ll  be unveiling my brand-new free how-to videos to get you making $10k every 30 Days in your wedding business. You will want to stop everything you’re doing and pay very close attention when this email comes to you! Trust me! ;)  

P. P.S. I don’t charge extra for typos. Consider them a bonus gift from me to you. :D  

© 2008-2012 Natalie Bradley, BrideAttraction.com

Want to use this article in your Blog, E-zine or website? You can as long as you include this complete statement: Marketing to high-end brides expert Natalie Bradley publishes the “Bride Attraction” daily e-zine. Get your FREE audio course: “How to Close the Sale Without Fail!” at www.BrideAttraction.com  

88 Responses so far.

  1. I love how this funnel looks like a big martini glass…I’ll toast to that!!

    • Natalie Bradley | Bride Attraction says:

      That’s funny! My logo for my wedding planning company was a martini glass! I guess it’s just part of me! :D

  2. If lead lists don't work, what does exactly? Read more here… http://t.co/h1iLfSw6

  3. Love it!!! Keep up the great posts!

  4. If lead lists don't work, what does? http://t.co/H0gDhP1S

  5. If lead lists don't work, what does? http://t.co/lBikc6Nj

  6. RT @BrideAttraction: If lead lists don't work, what does exactly? Read more here… http://t.co/kcBw5HD4

  7. Donna says:

    Thanks for the visual because I just put it on my white board in my office.

    I am very excited about the video on Monday.

  8. If lead lists don't work , what does? http://t.co/lBikc6Nj

  9. If lead lists don't work , what does? http://t.co/H0gDhP1S

  10. Natalie,

    I could not agree with you more lead list don’t work, and to be honest they are time consuming. You hit the nail on the head when you said, “create the avenue” so I did and received 3 new interests instantaneously… I love being connected, would love to talk to you about coming to my city, and speaking to a local networking group. Let’s chat soon!

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  12. Are you wondering what works if lead list don't? Find out here! http://t.co/lBikc6Nj

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  21. Natalie – I completely agree with you on “lead lists don’t work” and the secret to real success is all about building your own list.

    In some ways I think purchasing a lead list is actually damaging to one’s business because spending marketing dollars and precious time chasing lukewarm leads that don’t usually go anywhere really takes its toll. I’d much rather have 50 leads that signed up for my list versus a chasing leads from a purchased list.

  22. Kymberly says:

    I hope this is not too off topic, but how do I convert FB “likes” to newsletter subscribers?

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  72. I have been absent for a while, but now I remember why I used to love this web site. Thanks, I will try and check back more frequently. How frequently you update your site?

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