Today’s interview is with Dina Eisenberg of Speak Up Powerfully . I asked her a series of questions about herself and her fabulous business below!
Natalie Bradley: What do you wish people knew about you or your business?
Dina Eisenberg: You are powerful inside your own life. Most people wish and wait for things to happen. It drives me crazy to see amazing, talented, kind people who are afraid to use their words, set boundaries or say what really matters to them. Power isn’t some mysterious thing you don’t dare try or else. Power is simply the ability to make something happen.
I launched SpeakUpPowerfully.com to spread the word that you can be both powerful & generous in your business and that can make you profitable! I teach women (and a few cool guys) how to be effective in the tough, but essential business conversations – What do you charge? Why didn’t you pay? I’m delegating this to you. What do we do now?
Even though each client situation is unique, a business owner should have a proven system for communicating positively and transparently that helps the client without hurting you. Sadly, that’s not something you learn in school.
NB: How do you establish a personal connection with your clients?
DE: Connection is the cornerstone of my business. It’s not a catch-phrase; it’s my life.
I’m curious about my clients and their lives. So I ask about their story- who they are, what they dream, what stands in their way. By listening very deeply to what’s said and what’s not, I get to know their big hopes and fears. That inspires me….and connects us. I’ve had the same fears, doubts, struggles on my path, too.
Because I’ve been successful, I have the know-how to get my clients farther on their climb. I learned early on what it feels like to be without that kind of connection because I’m adopted. I want my clients to experience the joy of having someone else love your dream.
Dr. Angelou says it best- People will forget what you said. People will forget what you did. But people never forget how you make them feel.
On a more practical level, I publish a blog on my site and a monthly ezine.
NB: How can people work with you?
DE: Great question! There are several ways to work together, with more coming this fall. Right now, entrepreneurs who want help with pricing are welcome to join my monthly event, Say Your Price Powerfully. Or, check out the informative, time-saving audios and interviews in my shop. If someone likes those, they can mentor with me.
Come the fall, I’ll launch my virtual event, Right Price Bootcamp, for those who want to confidently set the right price for them, attract appreciative clients who are eager to pay it.
NB: What’s your background?
DE: I was trained as a lawyer and practiced until I fell in love with mediation. Head over heels, I took over hundred hours of basic and advanced mediation training before opening my first conflict consulting/training firm. I had the pleasure to work with leaders like Coca Cola, Lexmark and more, teaching them how to listen, communicate and collaborate.
I became an Ombudsman, a neutral, after one of my clients was acquired. From this role, I learned how important it is to speak up for yourself without being perceived as difficult.
I’ve lectured at Harvard and Harvard Law. One of my proudest achievements is knowing that the students I taught to be mediators are in the workplace now, helping people connect and find workable solutions.
Best part about my legacy work is how much experience I can bring to my clients now. I’ve been there and done that and I’m happy to share.
NB: What’s your niche and speciality?
DE: I teach women entrepreneurs who are struggling with being powerful around conversations about pricing and power. My clients typically have service businesses that are 3-5 years old. And, I have a few guys, too, who are teaching me what their experience is like. Clients who are ready & willing to change get the most out of working with me. (I’m not big on whiners)
NB: What are your interests and hobbies?
DE: I’m crazy obsessed with design, food and travel. Cooking saves my sanity. My goal is take a cooking class to improve my knife skills, and maybe learn to cook Chinese. I still love the Epicurious app for a quick recipe.
This year I checked a dream ‘to-do‘ off my list when we moved from the East to the West coast, purchased a fixer and did a whole house renovation in 4 months. Mind-blowing to make every decision, but great insights about being an entrepreneur. I absolutely love every little thing in my house. Secretly, I’d be on So You Think You Can Dance in a heartbeat. I heart Erik Northman!
NB: What do you love most about your business?
DE: Seeing someone’s face light up when they realize, yes, I can.
To connect with Dina at Speak Up Powerfully, follow her on Twitter, or connect with her on Facebook! I’m sure you’ll love Dina as much as I do (if you don’t already) and you’ll learn a great deal about your own power within to be a great success!
Psst…Have you registered yet?
If you’re a new wedding professional, or you’re struggling to get your name out in the community, I’m hosting a FREE call just for you on Monday, July 23rd.
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Most wedding pros who are new or struggling simply don’t know what to do first, second and so on to get your name out in the community. You need a simple, yet highly effective strategy to make a name for yourself, get brides coming to your business, and then get their weddings on the books! It actually doesn’t cost a lot to get your name out there, it’s not impossible, and you can get your business off the ground and experience success continuously.
It’s time for you to make decisive action and have a roadmap to follow to take the guesswork out of marketing and selling to brides.