How to Make 6 Figures in Your Wedding Business {Step 2}
© 2008-2011 Natalie Bradley, BrideAttraction.com
Want to use this video in your Blog, E-zine or website?
You can as long as you include this complete statement:
Marketing to high-end brides expert Natalie Bradley publishes the “Bride Attraction” daily e-zine. Get your FREE audio course: “How to Close the Sale Without Fail!” at www.BrideAttraction.com
Lead lists don’t work
That one hurt, didn’t it? I’m really sorry about that, but we need to just say the truth and be done with it.
Lead lists don’t really work in your wedding business. Not when you’re using old methods trying to stand out, trying to get brides’ attention, trying to get them to “see” you, trying to get them to schedule a consultation, trying to get them to buy, trying to push, push, push!
Put yourself in brides’ shoes for a moment. How do you think it feels to receive dozens (and sometimes hundreds) of emails per week from wedding vendors desperately trying to book your business? What do you think it looks like when all the emails you receive say the same basic thing … Congratulations on your engagement! Blah, blah, blah, hire me, hire me, hire me, schedule your consultation today, blah, blah, blah….
Every time I talk about creating a lead-generating website and teach about marketing to brides, attracting them to you, about 90% of wedding pros immediately go to “well, I use lead lists and they don’t work!” And what I’m saying is … enough already with the lead lists!! Of course they don’t work!
You’re trying to stand out in a sea of people who look just like you. It’s kind of you’re the Waldo and brides are playing “where’s Waldo” but you forgot to wear your red and white striped shirt!
Instead, what I’m desperately trying to get you to understand, embrace and implement in your business is to create your own lead lists. Stop only relying on advertisement-based lead lists, bridal show lists, and the like to feed your business. You can still use them (in a more effective manner), but don’t rely on these outlets to pay your check every week. Set your website up as a lead-generating machine. Set up your social media strategy not only build relationships, but to ALSO drive TONS of traffic to your lead-generating website.
Envision your business like one gigantic funnel. Everything you’re doing in marketing is meant to pour brides into your funnel so that they all come through the same opening. That’s the kind of lead lists that work.
In the next few days, I’ll start sharing with you how to transition now from basically screaming at brides to schedule a consultation with you/book your services TO inviting them to get a taste of what their wedding could be like. Sample your services. See your brilliance and expertise. Basically … you want them to fall in love with you and make selling easy, easy, easy!
Deal?
Natalie
PS. I am almost ready to share with you some powerful how-to videos to get you making $10k every 30 Days in your wedding business. Make sure to look for these in your inbox!
© 2008-2012 Natalie Bradley, BrideAttraction.com
Want to use this article in your Blog, E-zine or website?
You can as long as you include this complete statement:
Marketing to high-end brides expert Natalie Bradley publishes the “Bride Attraction” daily e-zine. Get your FREE audio course: “How to Close the Sale Without Fail!” at www.BrideAttraction.com
224 people responded…
Well thank you for your help in letting me know how you want me to help YOU make $10k every 30 days in your wedding business. We’ve had 224 people send in their surveys and I’m so excited by what I’m learning.
I see that you need help in getting your name out there fast, finding the brides, how to get leads, how to stand out from the competition, and how to stop getting undercut by “super desperate” vendors and “newbies” out there. And so I’m very excited
to put together a series of videos and articles for you to answer these questions specifically.
In the meantime, I want you to do a few things. A little homework, if you will.
I want you to stop for a moment and think about your potential brides out there as people. Not wearing their bride hat (or veil more specifically). Just who she is as a person.
Start connecting the dots about where she hangs out. Where you can find her in large numbers. What will work to stand out from all the other competition.
Many of you are banging your head up against a wall because you’re desperately trying to advertise and stand out from your competition. Yet you’re doing the EXACT SAME THING THEY ARE.
How can you possibly be seen when you have become an expert at blending in and following the pack?
So, right now I challenge you to step back from your own business. Think about where women with money go to shop. Who do they work with? Where do they buy? What do they read? Where do they hang out?
Brainstorm anything and everything that comes to mind right now without judgment.
This is where your new 2012 marketing journey begins.
Share your thoughts with me here. 
Stop Blending. Start Shining!
Natalie
Your Competition Doesn’t Matter When You Get This!
When it comes to your wedding business, you’re always trying to stay up to date with the latest trends. But just because everyone else is doing it, doesn’t mean you have to too! You only need to do the things that are right for YOU. That is how you are going to attract more brides. And it’s not just that. You have to embrace who you are as a person, instead of trying to be who everyone else is “being” out there!
There’s a little thing marketers like to talk about called your USP. Your Unique Selling Proposition. This is absolutely key when marketing to brides. No one is in competition with you for being you, so be you and only you. No one can compete with you then. Use your own style, personality, your quirky nature and embrace it! Being you is more important than most wedding professionals realize. Brides don’t want some cookie cutter vendor, they want someone with a personality! So think about it… what makes you different from the rest? What do you do that no one else does? What sets you apart?
Competition IS a problem when you are only copying what “they” are doing. When you forget who you are, what makes you you, and only follow what everyone else is doing, competition will be your worst nightmare.
Once you can go back to simply being you, all the competition will be gone! Brides will start ringing the phone off the hook because they like your style, they like who you are. It’s simply a matter of being comfortable and confident enough in yourself to just be yourself. Once you have done this, business will boom!
When talking to your potential brides, make sure you’re letting them know “what’s in it for her.” Don’t use “we” and “I”. Use “you” and “your”. How can you help the bride? How can you make a difference in her day? How are you the answer to all her needs? Explain to her how you can help solve her problems.
Your Bride Attraction Assignment:
If you don’t know what’s special about you, do what my good friend Cari Vollmer (PassionIntoProfit.com) suggests. Ask 10 of your closest friends and family, plus 10 of your best clients what makes you “you”. What do they notice about you and your personality more than anything? What have clients enjoyed about working with you? What have you done for them?
You’ll find that some things are going to come up again and again and again. That’s what makes you different. Take these things and put them into your marketing as soon as possible… this will make all the difference in standing out from all those other people out there!
© 2008-2011 Natalie Bradley, BrideAttraction.com
Want to use this article in your Blog, E-zine or website?
You can as long as you include this complete statement:
Marketing to high-end brides expert Natalie Bradley publishes the “Bride Attraction” daily e-zine. Get your FREE audio course: “How to Close the Sale Without Fail!” at www.BrideAttraction.com
You’re Doing SEO, Whether You Know It Or Not
by Kathy DalPra of Bride Appeal Web Design & SEO
One of the most common complaints I hear from wedding pros when they first get in touch with me about their traffic situation is that they are doing all the things they’ve been told to do, like blogging and social media, but they aren’t getting any results from it.
They can’t actually attribute any real inquiries or sales directly to these efforts, but they keep doing it because someone told them they should. When they begin to realize that every single wedding they’ve booked came from bridal shows or referrals….and not from their blog or social accounts…they start to wonder whether all this busy work is going to pay off.
If this sounds familiar, then the thing that you have to understand about traffic-building tactics like blogging and web 2.0 is that you are using them to create an SEO result, whether you realize it or not.
Every piece of content you put out there, whether it’s a blog article, video, social media post or webpage, is working for you…all the time…at every turn. Google sees it, Google indexes it and Google ranks it. Once you post it, it immediately starts producing a result for you.
– The only question is whether that result was produced intentionally or by accident. –
There are only 2 ways to do search engine optimization: on purpose or on accident. That’s it. Regardless of which one you choose…intentional or accidental…you’re still using SEO when you interact online.
You’re either following a well thought out plan that utilizes blogging and web 2.0, to get a specific, strategic search engine result…or you’re not.
You either know exactly what you need to rank for, how much traffic it could bring you, how much competition you’re up against and how much effort is needed to move up the ranks…or you don’t.
You’re either blogging and using web 2.0 with a clear end in sight or you’re just blindly typing away hoping and praying that a bride will stumble on you by accident.
One of these approaches wastes time, the other makes money.
You wouldn’t start your road trip to Omaha with your GPS set to Charlotte. Why would you waste your time trying to reach Google without a map that can actually get you there?
About the Guest Author
Kathy DalPra, President of Bride Appeal Web Design & SEO, helps wedding pros get found, followed and booked online. To learn more about how she uses solid SEO strategies to increase visibility for her clients online and boost their web traffic, visit her website here. Kathy is currently offering an End of Year Insanity Giveaway of $2000 in SEO services with any new website, when you enroll by Dec 15.
Connect with Brides on Emotional Levels to Sell
Brides want to know the facts of your business of course, as all, its important they understand exactly what your services are and whether or not they want it. When it comes to promoting your company though, this isn’t the only thing you need to worry about.
I see a lot of success stories come in with clients telling me how they have really learned that stories are what help them truly connect with brides, not the facts. I have decided to share some more ways to incorporate your stories into your business.
Brides want to feel a connection with you. Brides want someone they feel a connection with working on their wedding, if they aren’t feeling it, they wont buy. Facts simply state the nuts and bolts of your business; no one can connect to that. Clients want to know the softer side of you and your business, and the best way to share this is through stories.
Share the Story of You. Tell brides why you’re in this industry and what it means to you. Why are you passionate about your business and how you go to where are today. What makes you YOU? It’s your stories that will make them choose you rather than another vendor.
Share the story of our business. Every business is built around the person who created it at the core. Tell your brides how your story has influenced your business and how your business got started. This may not seem very important, but I promise it is!
Share the story of your brides. This is why you need to make sure your testimonials are just simple “thank you’s”. Give your brides a testimonial template to guide them and better tell their story about working with you. New brides will related to past brides and this connection is what is going to make you sound more appealing.
Once you have these stories, share them everywhere you can in your marketing materials. On your blog, your websites, when you speak, at bridal shows, wherever you market yourself, make sure your stories are there too! This is key to connect to potential brides and will truly give them that emotional bond they are looking for.
© 2008-2011 Natalie Bradley, BrideAttraction.com
Want to use this article in your Blog, E-zine or website?
You can as long as you include this complete statement:
Marketing to high-end brides expert Natalie Bradley publishes the “Bride Attraction” daily e-zine. Get your FREE audio course: “How to Close the Sale Without Fail!” at www.BrideAttraction.com
Branding is key in Business
by Stephanie Minton, Social Media Intern at Bride Attraction
Lately in my advertising management class we have been discussing branding and its importance quite a bit. A lot of small businesses overlook the importance of branding themselves. They design a logo and think that’s enough, but there’s more to it then that. Your logo is simply a visual representation of your brand identity. You want people to see your logo and feel something.
Sit down and think about what your business is about. What makes you stand out from the rest? What makes you different? What is your businesses motto? What describes your businesses personality? These are all things that are going to help you brand your business. Take the answers to these questions and turn them into one small, simple phrase. Something short and sweet, something memorable and appealing to potential clients.
Once you have done this start living your brand. Where ever you go, be what you have decided you want your brand personality to be. Whether it’s at a bridal show, a networking event, or a wedding you need to make sure you and the people working for your business are living that brand identity. Put it on your marketing pieces. Make sure your employees understand what your brand identity is, what you stand for, what is important to your company.
Over time, people will start seeing your logo and feel something. Whatever you have branded yourself as, whether it’s being fun, helpful or creative, that idea will pop in their head when they see your logo. That’s exactly what you want. This will also connect brides with your marketing message to help bring you sales. Which is, after all, what this is all about.
So get out there and start branding!
© 2008-2011 Stephanie Minton, BrideAttraction.com
Want to use this article in your Blog, E-zine or website?
You can as long as you include this complete statement:
Marketing to high-end brides expert Natalie Bradley publishes the “Bride Attraction” daily e-zine. Get your FREE audio course: “How to Close the Sale Without Fail!” at www.BrideAttraction.com
Fix your cash & client problems once and for all
Hi and Happy Friday!!
Do you secretly dream of a wedding business that consistently produces a 6 figure income, but can’t seem to crack the success code? Would you do anything to have a steady stream of happy brides who willingly pay what you ask, but find yourself worried where your next bride or client will come from?
Then I have good news! Your cash and client struggles are easier to fix than you might think!
If you’re rolling your eyes thinking yeah right, hang tight while I explain the solution…
You need clients, which means you need to be in front of more ideal prospects. The more ideal prospects you are in front of, the more clients you’ll have.
So you see, you have a simple marketing problem that can easily be fixed!
Whether you love marketing or not, you NEED to market if you want to grow your wedding business so it generates steady income.
And if you want to create the 6 figure weeding business you desire, you need to know how to market and sell to brides the right way.
Step into the New Year with all the marketing knowledge you need to grow your bridal business of your dreams. Discover how to easily and effortlessly market to your ideal brides and join me and three other marketing experts for a no-cost, 4-part teleseries on…
How to Create a Thriving 6 Figure Wedding Business
December 5 through December 8, 2011, at 12 noon Eastern.
Reserve your seat here: http://6figureweddingmastermind.com/
On these calls, you will learn EXACTLY what you need to do to market and sell to brides with an easy system to use in your wedding business! We’ll be sharing tips and success secrets to get you creating the business you’ve wanted for so long!
Here’s what you’ll learn during this powerful, life-changing virtual event:
- “How to Niche to be Rich with Brides” with Natalie Bradley
- “Facebook Basics for Building an Awesome Business Page” with Kelly Aguilar
- “How to Easily Create Content so You Never Run Out of Things to Say” with Debby Dowling
- “The ABC’s of Blogging: Showcase Your Expertise and Attract Your Ideal Brides” with Michelle Salater
Register here – http://6figureweddingmastermind.com/
It would cost hundreds to hear these experts all in a room or at a conference for one single program, but YOU get all of us (from the comfort of your own home or office), without spending a dime. All you need is a phone!
This *FREE* virtual event happens December 5 through December 8, 2011, at 12 noon Eastern so make sure you reserve your seat today AND mark your calendar!
Register here – http://6figureweddingmastermind.com/
See you Monday! ;)
Natalie
P.P.S. Don’t let another year pass by you and your dream of financial freedom. This event promises to show you the tips and strategies you need to grow your wedding business before the year is over! http://6figureweddingmastermind.com/
How to Make 6 Figures in Your Wedding Business {Step 3}
I’ve created another video for you today to help you make 6 figures in your wedding business.
I also want to remind you today about my special offer only good through this Friday, December 2nd, if you’re ready for personalized, one-on-one help from me with your business. I only have 7 spots left.
When you work privately with me on the phone with VIP coaching it’s because you’re looking to make thousands more per month in your business. You’re looking to consistently book 3 or more brides in your business every single month. Or, you may even be looking for a short-cut to starting a brand new business so that you don’t have to make a ton of painful mistakes.
Working with me one-on-one means that you have a personalized, customized plan from me to show you the path to book a lot more brides consistently, make a lot more money every single month, and have more time to enjoy your success.
This program is about precise action, accountability, focused effort, and strategy to take you directly to your goals. Basically, it’s the fastest path to what you’re looking for.
I have opened up enough room in my calendar to take on 9 more private coaching clients right now. That’s all I can take on right now. Not one person more. And 2 of the spots have already been filled.
And here’s the super fantastic news I have for you as we enter this holiday season. I am giving you extra bonuses as a personal gift from me to help you get where you want to be in your business much faster. The catch is simply that you must sign up by this Friday, December 2nd. I will have this offer open until the end of day this Friday OR until all 9 spots are filled – whichever comes first.
Look at this video I made for you and then keep reading below…
In the VIP Fast Track Program, you’ll receive these fabulous benefits:
* 9 (nine) 30 minute phone consultations to be used within four (4) months ($1125 value)
* Review and Critique of Website and up to 5 Marketing Materials, Review of your Package/Program
Structure and Service Pricing ($500 value)
* Strategize your Complete Marketing Plan for the next 3 – 6 months ($400 value)
* BONUS: Bride Attraction Home Study e-manual and audios ($198 value)
* BONUS: Recordings of all phone consultations ($400 value)
* BONUS: Direct emails to me for quick questions on Marketing, Programs, Systems, Implementation, and
Business Management while in the program ($300 value)
* BONUS: 3 Free Months in the Bride Attraction Marketing and Motivation Success Circle ($81 value)
** EXTRA BONUSES!! You pick 2 more products from my website that you want as an extra gift from me.
You’ll just email me after you purchase your private coaching package with what you want and we’ll email you the digital products immediately! (up to $699 value)
VIP Fast Track Private Coaching Program – 3 Easy Payments The program is $400 for 3 months, and your bonuses alone total well over $1,000 PLUS you get personalized, one-on-one attention customized for you with me!
Again, to get these extra holiday gifts from me AND to get a HUGE jump start on your 2012 goals, you must sign up by this Friday, December 2nd OR until all 9 spots are filled – whichever comes first. So if you know in your gut this is the right fit for you, I encourage you to take action now before it’s too late.
Once you’ve signed up, my team will email you immediately to get you on my calendar, send you your bonuses, AND also deliver your welcome packet!
Cheers,
Natalie
P.S. Have any questions? Email my team at info@brideattraction.com – I am not able to personally speak with every single person interested this week, but we can gladly answer your questions quickly and easily via email!
How to Make 6 Figures in Your Wedding Business {Step 2}
© 2008-2011 Natalie Bradley, BrideAttraction.com
Want to use this video in your Blog, E-zine or website?
You can as long as you include this complete statement:
Marketing to high-end brides expert Natalie Bradley publishes the “Bride Attraction” daily e-zine. Get your FREE audio course: “How to Close the Sale Without Fail!” at www.BrideAttraction.com
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