Did you know that you can actually use your blog to get tons of bridal leads? 

Many of you are constantly freaking out about where your quality leads are going to come from, and so you only rely on bridal shows and ad-driven sites to feed you the leads. But you honestly must do much more than that to have constant traffic from brides who actually want to buy from you. 

But in order to do this, you must have a blog that really works for you. Over the next few days, I’m going to give you some tips to start changing the way you use your blog to actually drive quality traffic to your site, come up top on Google and also build your very own quality lead list.

The first thing I want to emphasize is that you need to have quality content on your blog.

This can come in a few forms:

1. Write articles to give brides tips, secrets, and how to’s. Make your articles somewhere in the neighborhood of 300-500 words. Include a lot of the why of the problem they’re trying to solve and what is causing it, and a small part of the how. In other words, don’t give away all your secrets for free.

2. Share ideas and inspiration. Create wedding boards with ideas much like you can on Pinterest. This can be color combo suggestions, ideas of formality, intimate affairs, garden gatherings, and so on with tips and visual help. 

3. Record and share video how to’s from time to time. This can even include you talking in front of your computer giving tips just so brides can get a feel for your personality, and see that you’re a real person. It doesn’t have to be complicated. In fact, it can even be an article you’ve written previously repurposed as a video! 

4. Share real weddings. Remember that brides LOVE the real weddings sections of magazines and online media. This is for a reason. It gets them excited, inspired, and ready to plan their own day. Help them see that you can help them by sharing various real weddings. When brides see that you’ve had a part in a wedding that fits their taste too, they are more convinced that you can provide a service that is exactly what they need. Don’t be concerned that a bride may hate the look of a wedding you post (because we all know everyone is different), just know that this is a reason why you need to continually post weddings so that you will appeal to various tastes over time! 

This is the first step in really getting tons of leads online just by using your blog. Tomorrow we’re gonna dive into your blog headlines and using keywords to make sure you’re showing up online easily over and over again!! 

Get to posting, 

Natalie

PS – Have you registered yet for our brand new class series on …..

If not go here to register today, because the 2pay expires today!!  

(c) 2008-2012 Natalie Bradley, BrideAttraction.com

Want to use this article in your Blog, E-zine or website? 
You can as long as you include this complete statement: 

Marketing to high-end brides expert Natalie Bradley publishes the “Bride Attraction” daily e-zine. 
Get your FREE audio course: “How to Close the Sale Without Fail!” at www.BrideAttraction.com

(Okay, so NOT literally as this picture would indicate … hang with me.) If you’re like most of the wedding professionals we start working with, you’re probably getting a few good bookings here and there, sandwiched by a bunch of low-paying, high-maintenance ones that drain your energy and make you resent your business.

Well, can we just agree on something first? You deserve to get paid what you’re worth!

 We are not big fans of working really hard for peanuts. We want you to work less and less…for a lot MORE.

But you can’t do that when you continue to position yourself the same way all your competitors are positioning themselves. Brides won’t know how you’re different and, therefore, they won’t want to pay top dollar to work with you.

If you want to charge lucrative fees, you have to find a way to expose your true self to your brides…so that they can clearly see why working with you would be so incredible. 

And that’s why blogging is non-negotiable. 

Your blog is a tool that allows you to position yourself differently from other providers. You can expose your personality, your talents, your style, your perspective…you can REALLY show couples the benefit of having you on their side. There is simply no other marketing tool that allows you to do this more effectively to a wide open public audience who are not already on your list.

Join us THIS Monday to learn more about how successful wedding bloggers use their blog to position themselves as a cut above the rest and why your current blog might be working against you in this arena. We’re hosting a FREE call called: “No One Reads My Wedding Blog! 5 Critical Mistakes You’re Making With Your Wedding Blog That’s Costing You Brides, Traffic and Precious Time”

Register here: http://brideappeal.com/events/blog-mistakes

That’s 12:00pm Eastern, 11:00am Central, 10:00am Mountain and 9:00am Pacific on Monday, May 14

Here’s that registration link again: http://brideappeal.com/events/blog-mistakes

To a better bridal blog,
Kathy DalPra & Natalie Bradley

p.s. If you can’t make that date and time, don’t worry. Register anyway and you’ll get access to the replay. But if you can join us live, definitely try to because we have some extra gifts for only those on the live call.

We hear it all the time: “People are always telling me how beautiful my website is, so why aren’t more brides contacting me?”

Well, there’s a reason for that.

Brides need to know you, like you and trust you….before they’ll invest in you.

If brides don’t know what makes you different, how you really are a true visionary or why they can count on you to get the job done better than anyone else, all the pretty
eye candy in the world won’t get them to fill in that form and schedule a consult.

You can’t expect brides to just land on your website, check out your packages and be ready to jump out of their seat and book you. It simply doesn’t work that way.

Weddings are one of the most emotional investments a couple will ever make in themselves. Which means that couples need to be emotionally vested in you before they will even consider bringing you in on their plans.

And it’s going to take a lot more than a bullet point list and a contact form to create that emotional connection.

That’s why you can’t make the mistake of viewing your blog as just another stale marketing tactic that you’re aimlessly continuing to do because someone once told you that you should.

You need to breathe life into your wedding blog and use it to create a strong emotional connection with your readers. Because once you do that, readers will turn into genuine leads who will turn into legitimate inquiries who will turn into high paying clients.

Learn why your blog isn’t getting brides past the “research” phase and into the “inquiry” phase on our complimentary call next Monday, May 14.

“No One Reads My Wedding Blog! 5 Critical Mistakes You’re Making With Your Wedding Blog That’s Costing You Brides, Traffic and Precious Time”

Register here: http://brideappeal.com/events/blog-mistakes

That’s 12:00pm Eastern, 11:00am Central, 10:00am Mountain and 9:00am Pacific on Monday, May 14

Here’s that registration link again: http://brideappeal.com/events/blog-mistakes

To a better bridal blog,
Kathy DalPra & Natalie Bradley

p.s. If you can’t make that date and time, don’t worry. Register anyway and you’ll get access to the replay. But if you can join us live, definitely try to because we have some extra gifts for only those on the live call.

Sounds silly, I know. But hear us out…

If you’ve ever opened up an IRA or 401k, you know that compound interest is that awesome thing that makes your savings explode super fast because you’re earning interest on your interest. You start out with $10,000, but in no time, you start earning interest on $11,000…then $12,000…and beyond, because your interest keeps getting added to your principle and the stash gets bigger. It just keeps piling on.

Well, the same concept works when marketing your wedding business.

You might be able to reach 100 brides directly with your marketing. But if 10 of those brides share you with 10 of their fellow engaged friends on social media, now your message is reaching double the brides! And you didn’t do a thing. 

That is power in numbers. That’s what you call going viral.

But the problem is, most brides will not want to share your traditional marketing with other brides because they aren’t looking to be your walking advertisement. Especially if they haven’t decided to hire you yet.

They aren’t going to scan and upload your business card. They probably won’t tell everyone you’ll be at an upcoming bridal show. And they sure as heck aren’t going to plaster your magazine ad all over their profile.

But what they WILL share are irresistible tips, stories and inspiration…which can all be found on your wedding blog.

When you have a wedding blog that showers brides with the exact kind of inspiration, ideas and how-tos they’ve been searching for, they won’t be able to contain their excitement. It’s human nature. They’ll want to share what they’re considering for their wedding and ask their other engaged (or soon to be engaged) friends what they think.

Next thing you know, double the brides are checking you out too.

If what you want is a blog that goes viral so you can double your impact with the exact same level of effort, then join us for our upcoming class to find out why your blog isn’t going viral right now, so you can do fix it and start attracting more brides in high volume to your website.

 Join us for a complimentary, no-cost class on Monday, May 14 at Noon EST called:

“No One Reads My Wedding Blog! 5 Critical Mistakes You’re Making With Your Wedding Blog That’s Costing You Brides, Traffic and Precious Time”

 Register here: http://brideappeal.com/events/blog-mistakes

That’s 12:00pm Eastern, 11:00am Central, 10:00am Mountain and 9:00am Pacific on Monday, May 14

Here’s that registration link again: http://brideappeal.com/events/blog-mistakes

To a better bridal blog,

Kathy DalPra & Natalie Bradley

p.s. If you can’t make that date and time, don’t worry. Register anyway and you’ll get access to the replay. But if you can join us live, definitely try to because we have some extra gifts for only those on the live call.

Many people just like you want more brides. Paying brides. And a lot of them. But the problem may be that you feel “stuck”. 

You don’t know how to get brides’ attention. You don’t know what to say. And what about the competition?…I need to check on what THEY are doing first, right? 

Enough already … today’s message is to just DO it! 

Stop over thinking and stop looking at your competition every 5 seconds. THAT’S one BIG reason why you’re stuck. You’re over thinking and doing a whole lot of nothing in the process. 

Use your blog to get a lot more high end (or even paying) brides in your business. 

Your blog is your virtual stage. Treat it as such. 

Say what you’re thinking. Inspire brides. Educate them. Guide them to wise and helpful decisions. 

And when you’re stuck, use this very simple tool that has helped me for years…. 

Brainstorm ideas from two different places - 

1. What really moves you and makes you beyond excited?

2. What really pisses you off? 

Now ideas and articles, videos and more will come more easily from one of these two places. Don’t over think it. Just write. Share. Vlog! 

This is what brides WANT to read and know from you … and in the process, you’ll help them fall in love with you and what you can teach them. 

If you need help using your blog to really build your business, make sure to join me for my free class with Kathy Dalpra called “No One Reads My Wedding Blog! 5 Critical MistakesYou’re Making With Your Wedding Blog That’s Costing You Brides, Traffic and Precious Time”. Just click here to register today!