Natalie Bradley owns the Athens-based event planning and design company, Natalie Bradley Events (formerly Soirée! Ltd.), launched in May of 2003, after graduating from the University of Georgia in 2001.
Natalie is a columnist for the Athens-Banner Herald and OnlineAthens.com, is a regular blog contributor for Brooklyn Limestone Blog, and penned the entertaining column for Southern Distinction magazine from 2003-2007. Soirée by Natalie Bradley Events has been published in The Handmade Home, The Red Envelope Blog, Brooklyn Limestone, Frosted Petticoat, Borrowed & Blue Blog, Inside Weddings, TLCWeddings.com, CNN.com, Vows Magazine, Hybrid Mom, WedTheMagazine.com, Elite Bridal Network, Black Star Rising Blog, WedLock Magazine, American Express for Entrepreneurs, AthensWeddingProfessionals.com, OnlineAthens.com, Modern Bride Atlanta, Style Me Pretty, Long Island Bride and Groom, The Knot Georgia, Lake Oconee Living, Weddings with Style, Brides.com and Southern Distinction.
In addition, Natalie was the lifestyle expert for Georgia Living TV and Holiday Home. Natalie Bradley has also been a special guest on BB Webb’s Living Life with Style TV show, as well as Elizabeth Dalton’s and Barbara Dooley’s radio shows! In 2007 and 2008, Bradley planned and designed the Girls’ and Guys’ Night Out fund-raiser for Hope Haven and again planned and designed Threads of Hope for them in 2012. In 2013, Natalie planned and designed the Tour and Tastes of Kitchens Fundraiser for the Georgia Children’s Chorus. Currently, Natalie is co-chairing and planning the 2014 Athens Montessori School auction.
After owning and operating a highly successful 6 figure wedding planning business at a very young age, Natalie started being asked to guest lecture and appear on various panels at the University of Georgia to lecture. Also, starting in 2008, Natalie started teaching local classes to aspiring event planners and to local wedding professionals. From that, the “Bride Attraction System” was created as she began simply sharing with wedding and event professionals what worked for her and her business to create a profitable, successful and enjoyable event planning company. While still operating Natalie Bradley Events full-time, Natalie continually shares how to market and sell to brides as she implements exactly what she teaches and tweaks her system as the industry evolves. As of 2014, Natalie has worked with thousands of wedding professionals all over the world on how to attract more brides, make more money and have more freedom to enjoy it!
Natalie lives in Athens, Georgia, with her husband Ed and their daughter Reese.
Client Interview with Natalie Bradley Please take a moment to read this before working with Natalie Bradley
How long have you been doing this and how did you learn how to market to brides?
A defining moment in my life happened in 2002 when I didn’t have my dream wedding. I was an event planner at the time, so I had all the resources at my fingertips, and I had an incredible wedding budget. Basically nothing was standing my way … except that I didn’t know who I was, what I wanted or how to tap into that.
As a result, I dedicated myself to helping brides find out who they are, what they want, and in turn, create their dream wedding days. The only problem was that during the first 2 years of owning my company, I was losing money non-stop. In fact, I was hemorrhaging over $100,000 and it seemed like an endless money pit. Here’s how I overcame this situation: I devoted myself to hiring the best mentors in marketing, business management, and in mindset. Less than 12 months later, I turned my company around from being $130,000 in debt to making over $100,000 … and that continued each year after that.
I noticed I wasn’t the only one struggling with this “stuff,” when wedding professionals started coming to me on a regular basis asking for my strategies that propelled me to success so fast. Now I share what works for me with others so it doesn’t have to be so hard for you to succeed.
Who do you work with exactly?
Wedding and event professionals just like you who are really good at what you do, but you may be struggling with how to attract brides consistently and constantly into their wedding businesses. Here are just a few wedding professionals we’ve worked with…
- Wedding Planners
- Event Designers
- Floral Designers
- Cake Bakers/Pastry Chefs
- Entertainment Companies
- Hair Stylists
- Makeup Artists
- Graphic Designers
- Rental Companies
- Transportation Companies
- Bridal Gown Companies
- Gift & Favor Companies
- Boutique Hotels
- Bed & Breakfasts
- Ceremony Music
What really sets you apart from other Wedding Marketing Experts?
Although we teach business management tools and strategies, you have me as a mentor and consultant based on what has worked for me personally. And I still use these strategies in my day to day life. So I’m not just teaching abstract ideas and strategies that I’ve never tried.
I am also very focused on anything and everything that works for the solo event or bridal entrepreneur. Because I am laser-focused, what you get with me is a no-excuses, no-nonsense, undiluted expertise on what works for independent wedding professionals.
Are your services and products affordable for Wedding Professionals to buy and learn from?
Yes! We have educational offerings starting at $27.00 going up into the hundreds. Start where you’re comfortable and with the program or product that works best for you! It all depends on the investment you want to make in yourself and your company, and where you are in the learning process.
Who do you work best with? What is expected of me?
The Bride Attraction coaching, workshops, products and programs are created for wedding entrepreneurs who are extremely excited and serious about building a successful wedding based company. They are created for people who are ready for real results and take a no-excuses approach to creating the wedding (or event) based company you’ve always dreamed of, but never knew if you could have!
Being a high-achieving go-getter myself, I’m known to work best with other high achieving go-getters who are ready to take a stand for your own education and success, and just want to know exactly what steps to take to get the clients you want.
The workshops, products and programs are action learning courses. You will be expected to take serious and consistent action. I will give you the recipe, but you absolutely must follow it to get the results you desire. There are no more excuses standing in your way. It just takes thinking differently about your business, while receiving the full support of an expert mentor who has also achieved the same goal you have: more brides, more money, and more time off to enjoy your life!
Who is NOT going to benefit from working with me?
Sometimes I must (gently) turn away people who aren’t suited for my programs and won’t get the results for which they would have signed up for. (It’s not fair to these people either.)
The Bride Attraction programs are NOT for those who have no money coming in and are absolutely, financially desperate…at least not right now. It’s been my experience that people who are in a financial crisis do not trust the recommendations and tools that I give them and don’t do the work (probably because they’re using all their time worrying about where they’re going to get next month’s rent or mortgage payment).
If you feel like this may describe you, don’t worry. That’s absolutely OK. We’ve all been there at some point, but do yourself 2 favors:
- Get some money coming in with a full-time or part-time job to pay the bills, and then sign up. This will take away some of that fear and desperation, and allow you to focus on the steps you need to take to build your business in a big way.
- Sign up for the free Bride Attraction tools over email. The free information will get you started in the right direction, toward your desires and goals until you’re ready to work together in a bigger way!
Doing these things will really help you to get ready for our work together. When you’re ready, call or email me and we’ll get you started. I’ll be here when you need me. There’s no rush.
Another type of person I won’t work with (without exception) is the whiner or the chronic skeptic, as well as the victim who consistently makes excuses, blames others for her troubles, or challenges every single aspect of the program, product or workshop. If you are one of these people, I respectfully ask that you do not join our programs, and I hope that you understand why. We’ll probably not work well together and I wouldn’t want you to waste your time or money. Is that fair to ask?
Do you take credit cards and do you have a payment plan?
Yes. We happily accept all major credit cards. That’s how we do most of our business actually. And, we also offer payment plans for many of our products, workshops and programs for your convenience.
This sounds like everything I’ve been looking for. What happens next to get started?
Congratulations on making this investment in your future! The best place to start is with our Bride Attraction Marketing & Motivation Success Circle program. Read more about this program (and sign up if you’d like) right here. Or, if you want the complete Bride Attraction System, our $10k program is recommended for accelerated results in your wedding business.
Okay, I’m ready. But, I do have a couple more questions before getting started…can I contact you to discuss this further?
Yes, of course. Just email my team at firstname.lastname@example.org or email@example.com to see where you are in your business and see if I can help!
I look forward to helping you attract more brides, make more money, and have more freedom in your wedding business!