Self-Employed Wedding Professionals:
Are you attracting enough brides to your wedding business?
If you're like most wedding professionals I've been watching over the past four years, you're very good at what you do, but you just haven't mastered the marketing to brides "thing" yet. Yes, your business could use some polishing, but for the most part everything else runs pretty smoothly. It's just the part about bride attraction that's holding you back. You may be struggling about how to make enough money and book more weddings. Maybe you even feel confused about what steps to take and what marketing systems to setup. And, if you don't start bringing in new paying brides consistently, you may not be in business for yourself in a year. Yikes!
Now, before we continue, can we just agree that there's absolutely nothing wrong with you. Chances are, you've only been taught your wedding profession and never learned how marketing to brides and bride attraction really work. You see, as wedding business owners, we tend to think of approaching new brides as "trying to get something" from them as opposed to "offering something really valuable and fabulous to them". This almost always leads to mediocre or even poor results. No matter how hard we work, or what you try, it just doesn't work the way it should.
If lead lists don’t work, what does?
So in some ways, yesterday’s article made some of you very happy, while others were thinking…huh? I even had one guy ask how long I’ve been in the wedding industry. I love that! (Over 10 years, if you want to know too!)
Okay, okay. So, if lead lists don’t work, what does? This very high-tech diagram that I just drew out and scanned for you summarizes it up in a nutshell.
From now on you absolutely MUST create your own list by literally funneling all of your marketing and advertising traffic TO one thing and one thing only … your free juicy offer.
Why? Because your number one goal above all else must be to build your list if you want to have your business full of qualified bridal leads ready to buy from you all year long.
This eliminates the feast or famine issues in your business.
It takes away worry and stress about where the next wedding will come from.
It will allow you to speak to thousands of brides PER MONTH via your own email.
Right now, how many brides are you speaking to (that you can literally track)? Imagine how your business would look, how it would benefit, and what wonderful things could happen once you have a lead generating machine (your new marketing strategy for 2012) literally driving brides to you non-stop.
All of these things … if you look at them are quite simple. And most are inexpensive and even free. Very few things in this diagram actually cost you money.
As a wedding planner, once I implemented my own Bride Attraction System, I spent on average less than $300 per month on ALL advertising and marketing. Today with Bride Attraction, I spend less than $150 per month. Because I know how to market effectively doing exactly what I’m teaching you.
So you can choose to make your life a living nightmare by doing things the hard way, or we can have a bit of fun and simplify, strategize, and laser focus on only those things that will bring you brides and sales. (I choose the latter and hope you will too!)
Get funnel-focused, Natalie
P.S. On Monday, I’ll be unveiling my brand-new free how-to videos to get you making $10k every 30 Days in your wedding business. You will want to stop everything you’re doing and pay very close attention when this email comes to you! Trust me! 
P. P.S. I don’t charge extra for typos. Consider them a bonus gift from me to you. 
© 2008-2012 Natalie Bradley, BrideAttraction.com
Want to use this article in your Blog, E-zine or website? You can as long as you include this complete statement: Marketing to high-end brides expert Natalie Bradley publishes the “Bride Attraction” daily e-zine. Get your FREE audio course: “How to Close the Sale Without Fail!” at www.BrideAttraction.com
Lead lists don’t work
That one hurt, didn’t it? I’m really sorry about that, but we need to just say the truth and be done with it.
Lead lists don’t really work in your wedding business. Not when you’re using old methods trying to stand out, trying to get brides’ attention, trying to get them to “see” you, trying to get them to schedule a consultation, trying to get them to buy, trying to push, push, push!
Put yourself in brides’ shoes for a moment. How do you think it feels to receive dozens (and sometimes hundreds) of emails per week from wedding vendors desperately trying to book your business? What do you think it looks like when all the emails you receive say the same basic thing … Congratulations on your engagement! Blah, blah, blah, hire me, hire me, hire me, schedule your consultation today, blah, blah, blah….
Every time I talk about creating a lead-generating website and teach about marketing to brides, attracting them to you, about 90% of wedding pros immediately go to “well, I use lead lists and they don’t work!” And what I’m saying is … enough already with the lead lists!! Of course they don’t work!
You’re trying to stand out in a sea of people who look just like you. It’s kind of you’re the Waldo and brides are playing “where’s Waldo” but you forgot to wear your red and white striped shirt!
Instead, what I’m desperately trying to get you to understand, embrace and implement in your business is to create your own lead lists. Stop only relying on advertisement-based lead lists, bridal show lists, and the like to feed your business. You can still use them (in a more effective manner), but don’t rely on these outlets to pay your check every week. Set your website up as a lead-generating machine. Set up your social media strategy not only build relationships, but to ALSO drive TONS of traffic to your lead-generating website.
Envision your business like one gigantic funnel. Everything you’re doing in marketing is meant to pour brides into your funnel so that they all come through the same opening. That’s the kind of lead lists that work.
In the next few days, I’ll start sharing with you how to transition now from basically screaming at brides to schedule a consultation with you/book your services TO inviting them to get a taste of what their wedding could be like. Sample your services. See your brilliance and expertise. Basically … you want them to fall in love with you and make selling easy, easy, easy!
Deal?
Natalie
PS. I am almost ready to share with you some powerful how-to videos to get you making $10k every 30 Days in your wedding business. Make sure to look for these in your inbox!
© 2008-2012 Natalie Bradley, BrideAttraction.com
Want to use this article in your Blog, E-zine or website?
You can as long as you include this complete statement:
Marketing to high-end brides expert Natalie Bradley publishes the “Bride Attraction” daily e-zine. Get your FREE audio course: “How to Close the Sale Without Fail!” at www.BrideAttraction.com
224 people responded…
Well thank you for your help in letting me know how you want me to help YOU make $10k every 30 days in your wedding business. We’ve had 224 people send in their surveys and I’m so excited by what I’m learning.
I see that you need help in getting your name out there fast, finding the brides, how to get leads, how to stand out from the competition, and how to stop getting undercut by “super desperate” vendors and “newbies” out there. And so I’m very excited
to put together a series of videos and articles for you to answer these questions specifically.
In the meantime, I want you to do a few things. A little homework, if you will.
I want you to stop for a moment and think about your potential brides out there as people. Not wearing their bride hat (or veil more specifically). Just who she is as a person.
Start connecting the dots about where she hangs out. Where you can find her in large numbers. What will work to stand out from all the other competition.
Many of you are banging your head up against a wall because you’re desperately trying to advertise and stand out from your competition. Yet you’re doing the EXACT SAME THING THEY ARE.
How can you possibly be seen when you have become an expert at blending in and following the pack?
So, right now I challenge you to step back from your own business. Think about where women with money go to shop. Who do they work with? Where do they buy? What do they read? Where do they hang out?
Brainstorm anything and everything that comes to mind right now without judgment.
This is where your new 2012 marketing journey begins.
Share your thoughts with me here. 
Stop Blending. Start Shining!
Natalie
Your Competition Doesn’t Matter When You Get This!
When it comes to your wedding business, you’re always trying to stay up to date with the latest trends. But just because everyone else is doing it, doesn’t mean you have to too! You only need to do the things that are right for YOU. That is how you are going to attract more brides. And it’s not just that. You have to embrace who you are as a person, instead of trying to be who everyone else is “being” out there!
There’s a little thing marketers like to talk about called your USP. Your Unique Selling Proposition. This is absolutely key when marketing to brides. No one is in competition with you for being you, so be you and only you. No one can compete with you then. Use your own style, personality, your quirky nature and embrace it! Being you is more important than most wedding professionals realize. Brides don’t want some cookie cutter vendor, they want someone with a personality! So think about it… what makes you different from the rest? What do you do that no one else does? What sets you apart?
Competition IS a problem when you are only copying what “they” are doing. When you forget who you are, what makes you you, and only follow what everyone else is doing, competition will be your worst nightmare.
Once you can go back to simply being you, all the competition will be gone! Brides will start ringing the phone off the hook because they like your style, they like who you are. It’s simply a matter of being comfortable and confident enough in yourself to just be yourself. Once you have done this, business will boom!
When talking to your potential brides, make sure you’re letting them know “what’s in it for her.” Don’t use “we” and “I”. Use “you” and “your”. How can you help the bride? How can you make a difference in her day? How are you the answer to all her needs? Explain to her how you can help solve her problems.
Your Bride Attraction Assignment:
If you don’t know what’s special about you, do what my good friend Cari Vollmer (PassionIntoProfit.com) suggests. Ask 10 of your closest friends and family, plus 10 of your best clients what makes you “you”. What do they notice about you and your personality more than anything? What have clients enjoyed about working with you? What have you done for them?
You’ll find that some things are going to come up again and again and again. That’s what makes you different. Take these things and put them into your marketing as soon as possible… this will make all the difference in standing out from all those other people out there!
© 2008-2011 Natalie Bradley, BrideAttraction.com
Want to use this article in your Blog, E-zine or website?
You can as long as you include this complete statement:
Marketing to high-end brides expert Natalie Bradley publishes the “Bride Attraction” daily e-zine. Get your FREE audio course: “How to Close the Sale Without Fail!” at www.BrideAttraction.com
