Self-Employed Wedding Professionals:
Are you attracting enough brides to your wedding business?
If you're like most wedding professionals I've been watching over the past four years, you're very good at what you do, but you just haven't mastered the marketing to brides "thing" yet. Yes, your business could use some polishing, but for the most part everything else runs pretty smoothly. It's just the part about bride attraction that's holding you back. You may be struggling about how to make enough money and book more weddings. Maybe you even feel confused about what steps to take and what marketing systems to setup. And, if you don't start bringing in new paying brides consistently, you may not be in business for yourself in a year. Yikes!
Now, before we continue, can we just agree that there's absolutely nothing wrong with you. Chances are, you've only been taught your wedding profession and never learned how marketing to brides and bride attraction really work. You see, as wedding business owners, we tend to think of approaching new brides as "trying to get something" from them as opposed to "offering something really valuable and fabulous to them". This almost always leads to mediocre or even poor results. No matter how hard we work, or what you try, it just doesn't work the way it should.
While there is so much emphasis being placed on marketing your business online, don’t forget about essential elements to market your business OFFLINE too. Research consistently shows that combining the two will lead to much more success than only utilizing one or the other.
Effective marketing is all about marketing one to MANY as opposed to past years’ approach of marketing one to one in your business. So, even in your offline marketing strategy, I want you to make sure you’re thinking in terms of what will reach the MOST ideal clients for your business effectively
You need to be where your clients hang out. For my own business, this included boutiques, coffee shops, banks, cafes, other vendors in my industry (for our event planning business), event venues and more! It helps to have a spreadsheet with this information too so that you can also keep your information at these locations continually stocked.
© 2008-2014 Soirée! Ltd./Natalie Bradley Consulting
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