Self-Employed Wedding Professionals:
Are you attracting enough brides to your wedding business?
If you're like most wedding professionals I've been watching over the past four years, you're very good at what you do, but you just haven't mastered the marketing to brides "thing" yet. Yes, your business could use some polishing, but for the most part everything else runs pretty smoothly. It's just the part about bride attraction that's holding you back. You may be struggling about how to make enough money and book more weddings. Maybe you even feel confused about what steps to take and what marketing systems to setup. And, if you don't start bringing in new paying brides consistently, you may not be in business for yourself in a year. Yikes!
Now, before we continue, can we just agree that there's absolutely nothing wrong with you. Chances are, you've only been taught your wedding profession and never learned how marketing to brides and bride attraction really work. You see, as wedding business owners, we tend to think of approaching new brides as "trying to get something" from them as opposed to "offering something really valuable and fabulous to them". This almost always leads to mediocre or even poor results. No matter how hard we work, or what you try, it just doesn't work the way it should.
On this month’s Success Circle call, I’m teaching “How to Use Boutique Bridal Events to Build Your Business, Get Quality Leads & Make Extra Money” based on my own experience planning and hosting these events. The image above is one from a recent successful bridal event we just organized a few weeks ago.
Enjoy this article I wrote a few years back and join our Success Circle if you’d like more in-depth how-to on planning and putting together your own event just like this one.
Getting in front of Brides often and meeting them in-person is a great way to book more brides (always). Nothing builds that know, like and trust factor for brides faster than seeing you, and interacting with you. And most vendors I’ve spoken to over the years have said, “once I have a potential bride, groom or client in front of me, I can pretty much close the sale”. This is another great opportunity for you!
Bridal shows have been and still are a great way to get in front of Brides and get a lot of leads in one place. But, another fantastic way to reach out to brides consistently and constantly, and book more weddings is with a Bridal Boutique Event.
Brides are looking for quality wedding professionals as usual, but they’re also looking to build relationships with their vendors. Especially now more than ever, we’re seeing brides want to get to know their vendors more … personally and professionally … especially the high-end brides.
Boutique Bridal Events work best when you collaborate with an intimate group of wedding vendors. When you work with your A-team of vendors, with only one or two companies represented in each category, and who offer services in very different ways, it makes the event much more intimate. Brides want the opportunity to meet and greet their vendors, learn more about them in a hands-on setting, and be able to ask questions without pressure to buy. This is more like an open house, not a huge bridal show.
Hosting these events quarterly in your area with the same or similar vendors works wonders! Team up with other like-minded vendors and venues, and host your events after hours and/or Sunday afternoons. Invite brides to attend free of charge, bring their fiancé or their best bud, and meet vendors in a laid-back setting. It also works great when you offer an “ask your vendor” segment for brides to ask anything and everything, and you get the chance to dismiss myths or falsehoods in your area of expertise.
Cross promote! The best part of these events is that it doesn’t require much money at all on your part. Work with your vendors and cross-promote and market the event to all potential brides, bridal leads, and current brides to attend the event and learn more. And, when you host the event for free to brides, you can also get local publications to feature you with press releases and public service announcements. How fabulous is that?
Tomorrow, this concise audio class comes out on “How to Use Boutique Bridal Events to Build Your Business, Get Quality Leads & Make Extra Money” only for our Success Circle members. In this class, I’m sharing with you how this has worked effectively in my business and the steps you can take to also see success.
From this class, you’ll learn:
- Why Boutique Bridal Events can Help Your Business
- How to Put the Event Together
- Use my Vendor Packet as a Template
- Pricing for Your Vendors to Participate
- Marketing the Event to get Quality Bridal Leads
Also, if you sign up today, you’ll also receive March’s Success Circle membership call on “How to Get Local Referrals Consistently”.
Learn more about the Success Circle and sign up for this month’s class on “How to Use Boutique Bridal Events to Build Your Business, Get Quality Leads & Make Extra Money”.
See you there!
© 2008-2014 Soirée! Ltd.
Want to use this article in your E-zine or website? You can as long as you include this complete statement:
Event Planning entrepreneur Natalie Bradley publishes the “Bride Attraction” weekly e-zine. Get your FREE audio course: “How to Close the Sale without Fail” at www.BrideAttraction.com